This morning, I was kindly hosted by Sarure South Sligo to speak about growing your retail sales business and the opportunity presented by it.
Here is a summary of my five key points:
– Build a sales strategy around a SMART sales goal.
– Sell your “signature dessert” within the Experience Economy.
– LISTEN to your market (and I explain the acronym in the video).
– Ask yourself who is responsible for your sales outside of your business and take care of them.
– Participate in the megatrend of #ShopLocal #ShopLocalIreland. 







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