Market Penetration
(What we do well and whom we do it with)

– Irish agriculture
– Pharma exports
– Global Irish
– Foreign Direct Investment
– Small business
– Tourism

Product Development
(What we can do that’s new or better and sell it to our existing customers)

– Develop our eCommerce capability (and particularly through levering the rise of voice commerce and sustainability)

Market Development
(Bring what we do well to new people)

– Understand the concept of Reverse Innovation and bring those ideas home
– Cultivate rural Ireland’s new opportunity

(Do completely new things with completely new people)

– Work with the UN on its Roadmap for Digital Co-operation and niche down in cybersecurity, AI, innovative technologies
– Participate in the Sustainable Development Goals on a global scale




The post Today, I shared my “Strategy for the Irish Economy” with CPA Ireland. I framed it through the Ansoff Matrix strategic tool. appeared first on “The Positive Economist” Financial – Economics – Fintech & Entrepreneurship Articles.

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